You’ve most probably seen privacy policies on some websites you’ve visited, and maybe like some people, you didn’t pay much attention to them. What are they for, anyway?
Why it’s important
With everything moving online and security issues abounding, your website visitors would trust you more—and would therefore be more likely to make business with you—when you inform them and assure them—in writing—about how you protect their privacy and ensure the safety of their information with you, whether it’s their personal preferences or their email address or their billing information. In writing is more binding than an unspoken understanding, so give that peace of mind to your website visitors, especially if they are customers.
Start off with a little something about your blog or business and the function your website serves. Keep it clear and brief.
2. What information you collect
3. How you collect information
Do you get your website visitors’ details when they fill out the forms on your websites or type them into your subscription boxes? Or is the information gathering automated? Be detailed about this.
4. Where you store information
Website visitors, especially those who are looking to purchase something on your website and would therefore need to give their payment information, are concerned with how their information will be stored. This is where you assure them that their details will be stored in a safe, secure environment. Be sure to specify whether it’s on your server (is it here or abroad?) or in the cloud.
5. If the information will be shared
Are you going to share the information of your website visitors with a third party? If yes, tell them and why. Sometimes it is unavoidable. For example, if you have to mail them their order or a simple thank-you postcard, then your courier will be privy to their mailing address.
Be conscientious when writing this part, and don’t be tempted to put just a simple “We will not share your information with any third party” if that is not the case.
6. Your contact information