Does the idea of putting up a website confuse or even daunt you? Probably. But with a game plan right from the start, you will save yourself from a lot of confusion and headache and unnecessary expenses further down the line.
So before you commit to building a new website, consider these five things to direct your efforts and decisions to make the process of creating a website so much smoother.
- Why are you putting up a website?
- What is the primary aim of your website?
- What do you want people to see on your website?
- Are you going to build your website yourself or are you going to get help?
- How much are you willing to spend for your website?
1. Why are you putting up a website?
Before you start, be clear on what your purposes are for creating a website. This will enable you to plan and create content that will achieve those purposes.
What are some of the reasons you may have for building a website? Some just want a portfolio of sorts, an online brochure of their products or services, where they can point people to for more information. If you have this aim in mind, you don’t need SEO and you don’t have to invest in an elaborate website setup. A basic and cheap website with a logo and some text will do just fine.
But for many kids entertainers, they want an attractive, search engine-optimized website to reach more potential bookers, showcase what they can do, and convince parents and event organisers to book them. Those are great purposes—and they are achievable with a website that has content and design targeted to these audiences. With good content with the right keywords, attractive layout and photos of happy children during their show, rave reviews from previous clients, and standout call-to-action buttons, these goals can be realized.
2. What is the primary aim of your website?
With the answers to question number 1 in mind, it’s fairly easy to know what you want to get out of your website. But out of these reasons, you must figure out your number 1 goal, your top-most priority. Do you want new customers to find you? Or do you want to provide valuable content or services to an already existing client base? Do you want to focus on selling your birthday party magic shows or your balloon twisting services or your school assembly shows? Your number 1 goal will greatly inform what content, images, layout, and calls to action will be put and emphasized on your website, so be sure to be clear about it.
3. What do you want people to see on your website?
Here’s where you think about what your site visitors will find on your website and convince them to stick around, click through your website, and get them to contact you.
The thing to keep in mind if you want to appear high up in search results and get yourself in front of more people (if that is the goal of your website) is to plan your content to have a good internal link structure. If you want to be found for kids’ birthday party entertainment, for instance, it is not enough to have one page where you talk about all things pertaining to your birthday party services. You also need to have other pages related to those services and link to them. You might link to your testimonials page for instance so your prospective client will see glowing recommendations of you, or you may link to a page describing your 40-minute magic show or your 2-hour party package in more detail, or you may insert a link to your party add-ons like balloon twisting or face painting services.
4. Are you going to build your website yourself or are you going to get help?
Do you want the adventure of building your website from the ground up? There’s nothing wrong with that. But perhaps you want to save time and focus on your business and clients instead and you’re not too eager to learn about on-page/off-page SEO, plugins, and back-end development. If yes, then there are people that can help you build the website you want for you.
The trick, of course, is to find one who understands or is willing to understand your target audience and vision, who is trustworthy and won’t run off in the middle of the project, and who can give you some training at the end so you will know how to make changes and updates on your website and provide you support even after your website goes live. This is what we at Muse Website Design specialize in.
5. How much are you willing to spend on your website?
Finally, there’s the question about budget, an important consideration. There are no fast rules for determining the right budget, but it’s essential to note that the cheapest might not necessarily be the most cost-effective choice, just as the most expensive might not necessarily be the best.
While understandably you want to be able to save as much money as possible, sometimes scrimping will result in more headaches and stress.
The truth is, a good website designer and developer who will provide you with reliable service and ‘after-sales’ support may cost more than someone you find on Craigslist or someone who bids lower than most when you posted a job in freelance work websites. Going for the less expensive option might seem cheaper upfront, but it may cost you more in the long run, either in terms of additional fee for additional services not covered by their service package, or in terms of stress, or in terms of lack of after-sales assistance.
Just as stated in number 4, scout for a website design and development team with good reputation and decent prices, and who is reliable and client-friendly as you will certainly work with them long after your website goes live.
These questions are certainly not just the ones to consider when you’re looking to have your own website, but they are the right first steps. A good website that delivers the results you want is a result of good planning, and good planning starts with the five essential questions we’ve covered. The way to your website is quite a journey. Make a plan so you will make informed choices and so you don’t get stressed and lost along the way.